Digital Longhua·Central Axis New City
The year 2020 marks the 40th anniversary of the establishment of Shenzhen Special Economic Zone and also it is the closing year of the 13th Five-Year Plan. The year 2021 is the 100th anniversary of the founding of the Communist Party of China and the opening year of the 14th Five-Year Plan.
In order to build digital Longhua in an all-round way, accelerate the completion of the central axis new city, and develop the core area of Shenzhen city with high standards, the Publicity Department of the CPC Shenzhen Longhua District Committee and the Shenzhen Graphic Design Association (SGDA) open call for the LOGO design of Longhua District globally.This is expected to further enhance Longhua District’s public relations, upgrade the public image of the new urban area in the new era, create an international ntellectual property for Longhua, and shape a globally recognizable visual identity system for Longhua District.
When conceiving the logo of Longhua District,Shenzhen, we took "digital" and "central axis" as keywords to develop the planning and design, taking into account the development direction, industry,humanities, functions and other characteristics of Longhua District.
Design Interpretation //
The perspective circle consisting of the 11 digital blocks in the shape of diamond likened to dragon scale denotes that Longhua New District has been established since 2011 and that Longhua District will build a digital economy circle with trillion dollars of output value in the future. The ring and the ball in the middle of the circle reflect the location of Longhua District as in the core of the central axis. It is more like an eye,
witnessing how Longhua people, standing at a new starting point, build up the city system,create a new development pattern in the process of double circulation, develop new advantages for the future development strategy of the city, and promote its aggregation and radiation capacities for the iterative advancement of the city!
Mainly in indigo and complementarily in bud green to make a striking impression of technology, the logo is full of digital elements, aiming to put the core status, innovation, ecology, happiness, fighting spirit of Longhua District into a simple pattern!
Longhua District is home to Shenzhen North Railway Station, the mega integrated transportation hub in the Greater Bay Area, from where it only takes 15 minutes to West Kowloon, Hong Kong. With that, Longhua District has a “Half-hour Living Circle” with Hong Kong and Guangzhou city, and a “4-hour Living Circle” with Wuhan city and Xiamen city.